CURRICULUM VITAE
Download pictures: Per 1 and per 2
Per Benjamin
1970-08-18
Sankteriksgatan 13, 112 39 Stockholm, Sverige
Tel / Fax: 08-347634
Mobile: 0706-347634
E-mail: info@perbenjamin.com
Flowers have always taken an important place in my life,
and today one can even say it has become my life.
To have ones passion and main interest as a full time job is a privilege.
My driving force in life and carrier is the sheer fun and happiness I
find in working with flowers and people. I find the connection between
people and flowers being the most interesting aspect of this profession.
How we in different situations can explain our feelings, or project them,
tell things without words , but with flowers. To be this person is a true
joy!
Today I work out of my own company, "Benjamin's Botaniska"
( Benjamin's Botanicals). This being a consultant company, not a ordinary
flower shop.
I have the opportunity to work on a wide field, all from everyday work
in flower shops, demonstrations, workshops, seminars, special arrangements,
and school teaching.
Not only about the handicraft it self but also, exposure, sales knowledge
and efficiency.
I have for the last 4 years worked with Interflora, Sweden, doing teaching
on different levels and demonstrations. Demonstrations I also do for several
different companies and organisations whit in Sweden and abroad, such
as Flower council of Holland. I have also been in Taiwan teaching.
Beside this I have for three years been responsible for a Florist education
in Stockholm. I think this has been the job that has given me the most,
to be able to show and give my inspiration and passion for my work to
others, to provide them with the necessary knowledge and then see how
they translate it into own ideas. Today I work in two different schools
with special courses.
All of this started with my flower interest as a child and
at the age of 16 my luck to find a flower shop to work in for holidays
and weekends,. This lead the way to a growing interest, learning over
the years, full time job after high school where I studied natural science,
and eventually my Craftsmanship diploma with a silver medal in 1994.
Since 1996 I have attended different competitions. For information of
these see list under "Highlights".
And from the summer of 2002 ( after the World Cup
in Holland ) I am a member of LIFE3 a co-operation between the European
top 3 florists, Max van der Sluis from Holland, Tomas de Bruyne from Belgium
and me. LIFE3 will be an
international company that will offer demonstrations, shows, books, workshops,
seminaries, teaching, trend views, and lots more within the flower industry
and beyond that.