Creativ thoughts

EMOTIONS, HONESTY, CURIOSITY AND JOY!

We all have an emotional relationship with flowers and with nature itself. Flowers are emotions! Being privileged as we are working with flowers we get to interpret and convey these feelings every day in our work. This I find the most intriguing part of my job as a florist, the connection between flowers and people. Could be me translating one person's feelings for another person in flowers, actually being the emotional link between the two. Flowers say so much more than you can put down in words, and sometimes more than you dare to say.

Life is getting more and more artificial, but today we can already see a reaction towards this. The need for honesty not only between people but also in materials are a movement only in its beginning. The more our cities grow the more the dream of nature and flowers will come to people. Floristry as a profession or more correct as a handicraft is in most aspects something honest. We keep honest handicraft traditions alive, this being very important, because hand made products will always be appreciated. We work with honest, natural materials, this in a time of environmental awareness.

My driving force as well as a person and as a florist is my curiosity. My curiosity towards life, people, emotions and of course flowers. To be able to assume new challenges every day, in fulfilling my customers´ needs, in finding new ways to work and to see new possibilities in the every day material we work with. For me the challenge is not to find the most beautiful and rare flowers but to find new ways to use the ordinary ones and to show their beauty. A beauty that passes so many people by if not presented in a special way. This is many times achieved by working with the flowers or colours that you like the least and by working with only botanical materials. Not to see limits and old traditions as obstacles, on the contrary to see them as possibilities and inspiration to new ideas.

Per Benjamin